RESUME

Professional 
Profile

Bilingual dynamic marketing professional with ten years of experience in managing and building digital and traditional media, marketing, and communication plans. A proven record of leading marketing teams in executing strategies in alignment with organizational goals. Highly skilled in building relationships, working with diverse cross-functional teams, managing projects from concept to completion, designing marketing and public relations strategies, and coaching individuals to success.

EDUCATION

 

TrustedChoice.com | Marketing Manager, June 2019 – Present

Lead the team responsible for telling the story of TrustedChoice.com’s products and services, charged with both building the strategy and, through hands-on involvement, also crafting all the messaging and marketing for the organization.

  • Collaborate with the product team, educating both internal and external stakeholders on product features and benefits

  • Create product content to articulate the benefits of our products to independent insurance agents and associations

  • Work with the creative team, providing marketing strategy and insights for the creative development process

  • Present publicly to internal and external groups to tell our story at conferences and trade media

  • Coordinate with trade media publications for monthly stories

  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including press releases, blog posts, whitepapers, reports, webinars, infographics, etc.)

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content

  • Optimize marketing automation and lead nurturing processes through email, content, and social channels

  • Build and manage the company's social media profiles and presence, including Facebook, Twitter, and LinkedIn

  • Run regular targeted digital ads and campaigns (Facebook, LinkedIn, YouTube, and Google)

  • Segment email lists based on behaviors like past email engagement and website interactions

  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers

Milwaukee Public Schools - Department of Recreation and Community |

Marketing Supervisor, October 2016 – May 2019

Oversee the overarching vision for the internal and external marketing services for the Milwaukee Recreation Department with the goal to increase program participation among Milwaukee’s urban and multicultural communities. Worked with cultural media outlets to reach different cultural groups using Hispanic, Black, and Hmong media.

  • Developed and implemented individualized marketing/communications plans to meet the specific needs of each program area by reaching specific multicultural audience niches within Milwaukee

  • In English and Spanish, wrote news releases, promotional literature, grant proposals, video scripts, ad copy, speeches, media talking points, news articles, web content, social media posts, and email newsletters

  • Initiated and orchestrated media interviews and special events designed to attract media attention

  • Appeared on live news television for interviews to promote Recreation programming that also included Spanish programming, such as Telemundo

  • Coordinated media buys with local TV stations, newspapers, radio, and other media vendors (Hispanic, Black, and Hmong media)

  • Formulated marketing media goals, objectives, strategies, branding, advertising, and tactics that affirm and align with the organization’s mission to serve the community

  • Hired and managed a team of marketing specialists consisting of graphic design, social media, web content, photography, and community event engagement

  • Managed marketing workflow and monitor job status progress among the marketing team

  • Provided branding oversight to maintain consistency

  • Formulated and executed strategies for digital paid media, such as Facebook, Instagram, Snapchat, and YouTube, to reach the multicultural groups in their respective languages.

  • Maintained and monitored the department’s digital assets, such as website, social media presence, and SMS

  • Reviewed and approved all marketing print collateral and digital assets

  • Developed marketing tools for programming staff to access to help promote their programs within the community

  • Routinely monitored and evaluated performances of all marketing initiatives, making necessary adjustments supported by both qualitative and quantitative analytical data

  • Coordinated marketing and engagement for community events

  • Coordinated marketing requests from program staff and maintain communication by facilitating conversations and meetings to ensure project completion and satisfactory customer service

The Mark Travel Corporation | Associate Marketing Manager,  2014 – 2016

Oversaw B2B marketing planning and execution of loyalty and reward programs, web content, social media strategy, events, marketing, education and training, and digital and print media buys with trade publications.

  • Developed and executed digital communication plans that included social media, email marketing, web content, events, and video

  • Managed digital and print media buys with third party trade publications

  • Managed strategy, content, and build of a mobile event app

  • Managed and coordinated marketing projects with account executives from external ad agency

  • Developed promotional giveaway strategy for large-scale campaigns

  • Managed the strategy, execution, and promotion of a rewards and loyalty program by running ROIs to forecast goals while managing an annual $1 million budget

  • Coordinated public relations effort with trade magazines

  • Created educational marketing materials and tools for travel agencies use to promote travel leisure programs and products

  • Trained the sales team on marketing tools so that they may train travel agents to use the tools when promoting their business

Patch.com | Editor, 2010 –  2013

Launched a news site to over 20,000 monthly unique visitors by creating local community web content that covered municipal news, education, business, police, politics, government, sports, entertainment, etc

  • Performed community outreach activities to maximize brand exposure

  • Led the media strategy and creation of aggregated content for seven other community news websites

  • Achieved a strong, visible social media presence that drove awareness

  • Used analytics to monitor website visitor patterns and develop SEO-rich website content to increase search engine rankings, site traffic, and user engagement

  • Using internal web analytics, developed best email marketing strategies to continuously improve newsletter open rates and click-through rates

  • Initiated A/B testing on subject lines, calls-to-action, and headlines that increased traffic, open rates, and user engagement

  • Used best SEO techniques to increase sites’ visibility and traffic

  • Maintained relationships with partner local news stations in an effort to increase brand awareness

  • Hired and managed a team of freelance writers and photographers

Aquí Milwaukee Magazine | Freelance Reporter and Photographer, 2009 –  2009  

Reported and photographed on a number of news and feature stories centered around the Latino community


Yakima Herald | REPORTER, 2010 – 2010  

Reported on relevant community issues that included news and feature stories about city government, crime, education, and Latino affairs in English and Spanish

 

Keep Greater Milwaukee Beautiful | Communications Coordinator, 2007 – 2008  

Created environmental awareness through content development, graphic design, event coordination, and public relations

MBA

Internet Marketing

Florida Institute of Technology

2013

 

BA COMMUNICATIONS

Journalism

Marquette University

2009

LANGUAGES

English

Spanish

Experience

EXPERTISE

Digital Marketing

Social Media Strategies
Mobile Marketing
Digital Paid Advertising
Content Marketing

Campaign Development

Analytics and Metrics

Public Relations

Strategic Planning

Email Marketing

Community Engagement

Curriculum Development

Program and Project Management

SEO

SKILLS

Adobe Creative Suite

Content Management Systems

Photography & Video

Google Adwords

Google Analytics

Bilingual (Spanish)

HTML

SMS

VOLUNTEER

Big Brothers Big Sister Mentor