Over 2,000 Total Posts
Over 900,000 Total Impressions in 2015
I led and executed the social media and prize giveaway strategy for the first three years of the annual TMTC Summit Travel Agent Conference in Cancun, Mexico. I launched dedicated Facebook and Instagram pages for the conference that became a yearly staple in the travel agent industry. I secured over 100 hotel stays from our supplier partners and developed a social giveaway strategy. Travel agents were encouraged to use #TMTCSummit on social posts and complete challenges on social media to be eligible to win one of the many hotel stays. I also developed and manned a social wall that was on display in the hallway of the arena and on a huge screen behind keynote speakers. My efforts led to agents engaging with our brands and supplier partners on social media and them creating positive buzz around our brands on social media.
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MPS City Review Facebook Live Streams
Over 50,000 users reached
Over 7,000 engaged users
The MPS City Review is an annual basketball tournament of the top eight Milwaukee Public School's teams held each year in a professional or collegiate arena. During the last tournament I lived streamed all four games, which resulted in over 50,000 people tuning in at home.